Our History
Our journey began in international trade, where we exported and imported cosmetics, skincare bases, ingredients, raw materials, and packaging. We traveled the world seeking specific products and solutions for our clients, from the rainforests of Brazil to the lavender fields of France.
Working with both chemical and natural ingredients gave us a unique perspective. We saw firsthand the stark difference between harsh synthetic compounds and the gentle power of nature. This experience gave us the confidence to believe in nature's benefits and inspired us to avoid unnecessary chemicals in our own lives – and eventually, to help others do the same.
In 2007, we founded Just Natural Products LLC (now Just Nutritive) in South Florida, bringing together our global knowledge and passion for natural ingredients.
Our Knowledge & Evolution
Our first product line targeted acne because we discovered that native plants from different countries could be formulated into remarkably effective solutions. Where others saw weeds or traditional remedies, we saw powerful skincare ingredients waiting to be discovered.
Today, we offer more than 100 products that have found their way to customers in Japan, China, Spain, Germany, and throughout Latin America. Yet we remain a small, dedicated team of 10-20 people who believe that handcrafted quality beats mass production every time.
Our evolution continues, and we hope you'll join us on this journey. Together with our customers and the small farms that supply our ingredients, we can play a part in preserving our fragile planet while helping families live healthier, more harmonious lives.
We believe many answers can be found in nature – we just need to know where to look.
Quality, Values & Respect for Culture
We search for ingredients that meet our earth-friendly criteria while respecting the communities and cultures that produce them. Every purchase supports small family farms and traditional harvesting methods that have sustained communities for generations.
Our commitments:
- Never tested on animals
- Supporting fair trade practices
- Preserving traditional farming methods
- Respecting indigenous knowledge
- Building long-term relationships with suppliers
Living more sustainably doesn't require sweeping lifestyle changes. It can be as simple as choosing products without harmful chemicals once you know what to look for. By expressing your values through your purchasing power, you make a difference for yourself, your community, and the environment.
When you support our products, you're helping make small farmers' dreams viable, growing demand for natural ingredients, and encouraging wider environmentally-responsible innovation.
Handcrafted with Care: Labeling, Packaging & Production
In accordance with our principles, everything is done by hand – from mixing formulas to filling bottles, from applying labels to packing orders. This isn't just a production method; it's a philosophy that ensures every product receives individual attention and care.
Our sustainable practices:
- Natural starch packing peanuts (biodegradable)
- Recyclable containers
- Locally sourced packaging when possible to reduce transportation emissions
- Minimal packaging without compromising product freshness
- Hand-applied labels and hand-packed orders
We choose our packaging carefully to ensure ingredients remain protected and fresh. While we haven't yet eliminated all packaging, we continuously strive to minimize our environmental impact.
Why Choose Just Nutritive?
Experience: Nearly two decades of formulating natural products
Global Sourcing: Ingredients from over 20 countries, supporting small farms
Handcrafted Quality: Every product made in small batches without industrial heating
Transparency: We list every ingredient – nothing hidden
Personal Service: Real people answer your calls and emails
Continuous Improvement: We refine our formulas as we discover better ingredients
Environmental Responsibility: Every decision considers our impact on the planet
