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  • Purple Toning Duo

    Product Overview
    • Natural Brass Reduction Nature's purple touch with violet pigments from blueberry and blackberry extracts to help neutralize yellow and brassy tones.
    • Dual-Action System Shampoo helps reduce unwanted tones while conditioner deeply moisturizes and cancels out warm tones for cooler finish.
    • Color Protection & Enhancement Preserves hair vibrancy while boosting shine, ensuring locks always appear fresh, vibrant, and sophisticated.
    • Gentle Plant-Based Formula Sulfate-free formula with plant-based proteins provides hydration while being gentle on sensitive scalps.
    • Versatile Color CareWorks effectively on blonde, bleached, gray, white, silver, and highlighted hair for all toning needs.
    Product Description

    Nature's purple touch to help reduce your brassy tones. Elevate the beauty of your blonde, bleached, gray, or white hair with our Purple Toning Duo.

    This specially formulated treatment and tone accelerator is designed to help minimize the appearance of yellow and brassy tones, ensuring a vibrant, cooler, and more sophisticated appearance.

    Our purple shampoo and conditioner work together as a powerful complementary system. First, the sulfate-free shampoo with natural violet pigments from blueberry and blackberry extracts helps neutralize brassiness while gently cleansing.

    Then, the conditioner completes the toning process by deeply moisturizing and helping cancel out warm tones, sealing in the cool tones achieved by the shampoo.

    Handcrafted with plant-based proteins including Hydrolyzed Soy Protein, the conditioner is essential for preserving your hair's vibrancy while providing crucial hydration after cleansing.

    Drawing on nature's benefits, this duo incorporates a blend of the best natural extracts and moisturizers. The shampoo features Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein, while the conditioner enriches with Argan Oil, Rose Hip Oil, and Cranberry Seed Oil.

    Together, they provide the perfect balance of toning power and nourishment - the shampoo prepares and tones, the conditioner hydrates and seals - delivering moisture to strands while effectively helping reduce overall brassiness appearance.

    All handmade with love in the USA and made of Earth's purest ingredients.

    Benefits
    • Helps neutralize yellow, orange, and brassy tones naturally
    • Sulfate-free formula gently cleanses without stripping natural oils
    • Plant-based proteins provide deep hydration and nourishment
    • Safe for all hair types including color-treated and highlighted hair
    • Helps maintain color freshness and control brassiness appearance
    • Free from harsh chemicals, synthetic fragrances, and artificial colorants
    • Suitable for sensitive scalps with gentle, skin-loving ingredients
    • Proudly made in the USA, 100% cruelty-free and vegan
    How to Use

    1. Start by Toning with our Purple Toning Shampoo

    To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to help minimize brassiness and achieve a cooler tone.

    Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair.

    Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go.

    Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy.

    Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes.

    Rinse: Once the time has passed, rinse out your shampoo with lukewarm water.

    2. Condition and Moisturize with our Purple Toning Conditioner

    Begin with Clean, Wet Hair: Make sure your hair is completely wet after shampooing before applying the conditioner

    Apply the Conditioner: Dispense an appropriate amount of the conditioner into your palm. Gently massage it into your hair, focusing on the mid-lengths and ends

    Allow for Absorption: Allow the conditioner to work its magic for 1-2 minutes for the nourishing ingredients to work effectively

    Thoroughly Rinse: After the waiting period, rinse your hair thoroughly with lukewarm water

    Dry and Style as Desired: Once your hair is clean and free from conditioner, proceed with your preferred drying and styling routine

    In case of contact with eyes, please be sure to rinse immediately.

    Tips

    Mixing and Matching: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your regular shampoo. Swap out your regular shampoo for our purple shampoo every few washes or once a week depending on your hair care routine.

    Frequency: Adjust usage based on your brassiness level - use once weekly for maintenance or every other wash for more intensive toning.

    Vinegar Pre-Treatment: Using vinegar before purple treatment helps the pigment adhere more evenly by removing excess oils and product buildup, enhancing the effectiveness of both products.

    Best Results: Always follow the shampoo with the purple conditioner for optimal toning and moisture balance.

    Ingredients

    Purple Toning Shampoo:

    Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

    Purple Toning Conditioner:

     Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

    Customer Reviews

    Based on 3 reviews
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    K
    Kathleen
    Purple Shampoo and Conditioner

    This was my first time using the Purple Shampoo and Conditioner. I did not have high expectations for these products since I have a cupboard full of products that never did what they claimed to do. First of all there was no frizz in my hair. It was very soft to the touch. However, the most remarkable thing was that my hair was so shiny. I am in my late 70's and thought I was beyond ever having shiny hair again! I am delighted with the results I received and will definitely purchase again.

    M
    MZ Daisey
    Purple shampoo and conditioner

    As with all of the products I get from this company ,its a five star hit.Im 73 silver gray and this product was gentle yet very effective in making my hair shine ,no yellow here.

    C
    Cyrese
    Love it!!!

    Love it so much I wish it came in 16oz sizes. I have long hair so I use more and would like to not have to re order so much.