Nature's purple touch to help reduce your brassy tones. Elevate the beauty of your blonde, bleached, gray, or white hair with our Purple Toning Duo.
This specially formulated treatment and tone accelerator is designed to help minimize the appearance of yellow and brassy tones, ensuring a vibrant, cooler, and more sophisticated appearance.
Our purple shampoo and conditioner work together as a powerful complementary system. First, the sulfate-free shampoo with natural violet pigments from blueberry and blackberry extracts helps neutralize brassiness while gently cleansing.
Then, the conditioner completes the toning process by deeply moisturizing and helping cancel out warm tones, sealing in the cool tones achieved by the shampoo.
Handcrafted with plant-based proteins including Hydrolyzed Soy Protein, the conditioner is essential for preserving your hair's vibrancy while providing crucial hydration after cleansing.
Drawing on nature's benefits, this duo incorporates a blend of the best natural extracts and moisturizers. The shampoo features Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein, while the conditioner enriches with Argan Oil, Rose Hip Oil, and Cranberry Seed Oil.
Together, they provide the perfect balance of toning power and nourishment - the shampoo prepares and tones, the conditioner hydrates and seals - delivering moisture to strands while effectively helping reduce overall brassiness appearance.
All handmade with love in the USA and made of Earth's purest ingredients.
1. Start by Toning with our Purple Toning Shampoo
To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to help minimize brassiness and achieve a cooler tone.
Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair.
Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go.
Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy.
Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes.
Rinse: Once the time has passed, rinse out your shampoo with lukewarm water.
2. Condition and Moisturize with our Purple Toning Conditioner
Begin with Clean, Wet Hair: Make sure your hair is completely wet after shampooing before applying the conditioner
Apply the Conditioner: Dispense an appropriate amount of the conditioner into your palm. Gently massage it into your hair, focusing on the mid-lengths and ends
Allow for Absorption: Allow the conditioner to work its magic for 1-2 minutes for the nourishing ingredients to work effectively
Thoroughly Rinse: After the waiting period, rinse your hair thoroughly with lukewarm water
Dry and Style as Desired: Once your hair is clean and free from conditioner, proceed with your preferred drying and styling routine
In case of contact with eyes, please be sure to rinse immediately.
Mixing and Matching: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your regular shampoo. Swap out your regular shampoo for our purple shampoo every few washes or once a week depending on your hair care routine.
Frequency: Adjust usage based on your brassiness level - use once weekly for maintenance or every other wash for more intensive toning.
Vinegar Pre-Treatment: Using vinegar before purple treatment helps the pigment adhere more evenly by removing excess oils and product buildup, enhancing the effectiveness of both products.
Best Results: Always follow the shampoo with the purple conditioner for optimal toning and moisture balance.
Purple Toning Shampoo:
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).
Purple Toning Conditioner:
Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).